There’s no question that list building is one of the most important aspects of any business. No matter what type of business you are in, list building is essential for both online and offline marketing. Whether you’re looking to target a specific market segment, grow your email list, or build up a long-term customer base – list building is key. In this blog post, we’ll explain HubSpot’s Static and Active Lists and how they can help you grow your business. We’ll also show you how to create a Static or Active List in HubSpot and explain the benefits of using them. Finally, we’ll provide 5 tips to help you implement list building into your business strategy and achieve success!
What are HubSpot’s Static and Active Lists?
List-building is key to any business’s success, and that includes list-building for marketing purposes. HubSpot offers Static and Active lists that can be used to grow your business in different ways. Static lists are designed to collect data over a period of time, while active lists are used for prospecting and engagement marketing. Each list has different benefits and limitations, so it’s important to choose the right one for your business needs. Static lists are built using data that is already available to you.
This can include information such as email addresses, contacts lists, or customer lists. Active lists are designed specifically for email marketing and allow you to target your audience with relevant emails based on their actions (either online or offline). To get started using these lists, first create a basic profile for each type of list in HubSpot Marketing Cloud. Once you have a basic understanding of the types of lists, it’s time to put them to use!
How to create a Static or Active List in HubSpot?
Lists are an important part of any marketing campaign. By creating static or active lists in HubSpot, you can target potential customers more effectively and measure the impact of your marketing campaigns.
Static list:
1. In HubSpot Marketing Cloud, create a new list and give it a name such as “Customers who visited my website in the last month.”
2. Add email addresses of people you would like to contact (either from your website or elsewhere on the internet) who have recently visited your website. You can add up to 500 contacts per list.
Active list:
1. In HubSpot Marketing Cloud, create an active campaign and give it a name such as “New content releases.”
2. For this type of list, you will want to add the email addresses of people who have recently published new content or made an active purchase. You can add up to 500 contacts per list.
3. Be sure all of your list emails are relevant and promote something that the person on your active list would be interested in (such as new content releases or offers).
There are a few things to keep in mind when creating static and active lists:
1. Make sure your list is accurate and up-to-date: Listing contact info of people who no longer use or are interested in your product or service is not only inaccurate but can also damage your brand’s reputation. Make sure you have the most recent information available when creating static and active lists so that you are targeting the right people.
2. Be selective with whom you email: Not all email addresses or contact info should be included on your list; select those that will be of the most value to your business. If you email an entire list of contacts and only 1 or 2 responds, that email will have a much lower impact than if you target just those who responded favorably in the past.
3. Make sure list emails are relevant: When targeting active lists, make sure all of your list emails are relevant to whoever is on your list and promote something they would be interested in (such as new content releases or offers). Sending irrelevant messages can damage relationships with your mailing list subscribers and might even result in them unsubscribing from your newsletter altogether.
5 Tips For Building A Better Static and Active List
1. Choose the list type that best suits your needs. static lists are great for data-driven businesses, while active lists are perfect for email marketing.
2. Use static lists to collect information over a period of time, and use active lists when you’re ready to start generating leads or signing up new customers.
3. Make sure you have a basic understanding of how HubSpot’s list types work before creating profiles for each type of list in Marketing Cloud.
4. Test different email campaigns using static and active lists to see which reaches your target audience best.
5. Be patient – creating and using static and active lists takes time, but it’s worth the effort!
What is the benefit of using HubSpot’s Static and Active Lists?
There are a number of reasons why static and active lists can be valuable for your business:
- They Provide A Consistent Message Across Your Marketing Activities: By building static lists of email addresses or contact info, all of your marketing activities will be consistent and tailored to your target market. This can help you create stronger brand awareness and increase the likelihood of converting leads into customers.
- They Are Useful For Targeting Specific Markets: Active lists allow you to specifically target potential buyers based on their actions (online or offline). This can help increase conversion rates by allowing you to focus your marketing efforts on those who are most likely interested in what you have to offer.
- They Help Build A Long-Term Relationship With Your Customers: By building static and active lists, you’re able to create relationships with people who are most likely to buy from you in the future. This can help create a loyal customer base that is more likely to recommend your services to others.
- They Can Help You Scale Your Business: By targeting email addresses or contact info of people who have shown an interest in what you offer, static lists can help you build a database of potential customers. When combined with active list marketing, this data can be used to target new leads and sales opportunities.
- They’re Useful For A Variety Of Industries: Whether you’re selling products or services, static and active lists provide a powerful way to target potential customers. By building lists of email addresses or contact info, you can create marketing campaigns that are specific to your target market and cater to their needs.
Conclusion
In this blog, you will learn everything you need to know about HubSpot’s Static and Active Lists. By understanding the difference between the two lists and how to create and use them, you can grow your business by targeting the right potential customers. Furthermore, using a Static or Active List has its own set of benefits that can help your business grow faster. So, if you’re looking to take your business to the next level, make sure to check out HubSpot’s Static and Active Lists!