For web marketers, third-party cookies are the holy grail of cookie-based data collection. These cookies allow marketers to track information about individual browser sessions and to serve targeted ads. But what happens to third-party cookies when a website is...
When it comes to marketing automation, the role of people is vital. And when we're talking about people, we're not just referring to customer service reps - everyone from marketing automation software developers to marketing managers must be on board if marketing...
Everyone wants to be customer-centric - it's the new way of doing business. But what does that actually mean for your business? In this blog post, we'll explore the five essential elements of a customer-centricity strategy. By understanding and fulfilling your...
Do you email your customers but feel like you're not getting the social shares that you need? If so, you're not alone. Promotional email marketing is one of the most effective ways to connect with your customers and promote your business. In this blog post, we'll be...
Ensuring high conversion rates for your online ads is essential for the success of your marketing campaigns. But tracking the conversion rates of your website visitors can be a daunting task. That's where offline conversion rate tracking comes in - it helps you...
When it comes to buying products and services from a business, customer engagement is key. So why does customer engagement often feel like a burden for businesses? The answer lies in the digital gap - the difference between how customers experience buying products and...
When it comes to buying technology, it's important to think about the long term. Not only do you need to consider the features and functions of the technology, but you need to make sure that it will be able to meet your needs in the future. One way of doing this is by...
Are you looking to boost your customer acquisition and growth? If so, you'll need to know about the six technologies outlined in this blog. Each of these technologies plays an essential role in customer acquisition and growth, so be sure to read on to learn more! By...
Many businesses believe that customer automation is a key way to improve customer service and keep them happy. And while there are definite benefits to this approach, it's important to be aware of the potential cons. For example, some people may feel uncomfortable or...