As a business owner, your goal is to generate leads and convert them into customers as quickly and easily as possible. But generating leads isn’t easy – in fact, it can be quite challenging. That’s why we’ve put together a comprehensive list of 5 effective lead nurturing tactics that will help you reach your goals.

What is a lead nurturing strategy? 

Lead nurturing is a targeted series of personalized marketing activities that you run to increase interest in your company and grow the number of potential customers. It’s about creating an experience for them – through content, contacts, & more – so they remember your business once directly-related events (like email campaigns) come along.

Nurturing works best when it follows up on materialize non-converting leads: if that outreach didn’t generate a sale for the company, then consider it an opportunity to build a new social handle (with more touch points) and try again.

What does lead nurturing have to do with Leads? 

If you or your business generates some leads that don’t convert without follow-up, whether through email marketing automation or other avenues of contact, put them into their own bucket within your overall Sales Force. Even better! Put all those prospects under one “lead nurturing funnel.”

How to Start Lead Nurturing Today As an e-commerce business, your goal is likely based on increasing sales. But in today’s uncertainty economy you can’t lead a customer until you’ve generated interest – lost it? Gained it? If so…if the product or service that cost thousands of dollars fits their criteria and goals, then they’re not going anywhere but into the Yellow Zone where you have time to grow them from there. Just like doctors don’t give antibiotics to any patient with a fever, leads that have been dormant for too long need your nurturing attention?

5 EFFECTIVE LEAD NURTURING TACTICS 

If you want to nurture leads and convert them into customers, then you need to employ some effective lead nurturing tactics. Here are five of the most popular and effective lead nurturing tactics:

1. Emailing Prospects Regularly

Using email to nurture leads is one of the most popular and effective lead-nurturing techniques. Sending regular, quick emails which keep prospects in touch with your offerings and pique their interest is a must if you want them to convert into buyers. Sometimes they move away from us before we have our chance – but sometimes they fall right off that cliff! Does sending an occasional voicemails work? Keeps them on file and in digital memory, but they’re not necessarily showing any interest at the moment…

2. Updating Them on New Opportunities and Useful Resources

Although emailing prospects is a great way to keep them up-to-date, it’s also very easy for your message not to get through. If you’re successful at catching their attention with an enticing presell clickbait technique that triggers interest or reopen the funnel (like I did in this example) then they’re likely open to hearing from you again. But if you repeatedly email them and just don’t have anything new or different to show them, then they’ll tend to tune out. My advice is: Show value with each update as best you can by sharing a sensational infographic, offering something special on the site (or updating some details) so that everyone knows what’s happening … all while continuing to deliver emails consistently, at regular intervals…

3. Giving Them Discounts and Other Promotions

Another great way to keep prospects engaged is through discounts. Imagine if the deal you were pitching them originally was a $500 order! Suddenly that whole “$100 off your first order” sounds like an absolute steal!! This works well when it’s on products already in their basket… which often leads to more sales for them (since they’re used to deals offered by ecommerce shops) – plus the reality check that it’s just a lovely impulsive purchase…

4. Keeping Them Updated on New Content: Or Ask for Their Views/Feedback

This isn’t really one of the 4 ways to keep in frequent touch, but if you have a blog feature or Facebook tab set up where your prospects can leave comments on each post then they get the opportunity to do so which makes them feel like they’ve contributed in some way without having to take any direct action, plus it gives you the benefit of updates on their feedback – if they agree or disagree with your advice.

5. Ask for Their Advice (But in a Positive Way)

This can be delivered in way that’s not too pushy: “Hi there! We’re currently trying to find the perfect wedding ring for him which is why we’re asking people what type of comments/feedback could prove most helpful… Would you please spare me just a minute to fill this in? Much appreciated!” If it’s as a group activity (e.g. via Facebook) then make sure you invite anyone who isn’t already part of the community, otherwise your expectations for their participation can be much skewed!

What are some ways that you’ve found to keep in touch with your leads after the initial sale?

▪ Send them email follow-ups and make sure that you keep them updated on the progress of your product.

▪ Send them SMS or phone follow-ups to keep them in the loop about your campaigns.

▪ Run live chat sessions with them to answer any questions that they might have.

What’s one thing that people should know about “growth hacking” or how can I use it to grow my business faster?

“Growth hacking” is a term that refers to using unconventional strategies and methods to boost traffic, leads, sales, or any other metric of success for your business. This can include anything from tweaking your website’s SEO strategy to creating incentives for customers to join your club.

The key is experimentation – try out different things until you find something that works best for you and your company. And remember: growth hacking isn’t exclusive to startups; medium-sized businesses can also benefit from using innovative tactics in order to stay competitive. So be creative, think outside the box, and see what happens when you take risk on new ideas!

Do you have any advice for someone who is trying to build a business and needs help with getting new clients?

▪ You can try reaching out to local business networks or Chambers of Commerce.

▪ You can also try advertising your services on social media platforms.

▪ You can also organize networking events to connect with potential customers.

Last Thoughts

It can be difficult to nurture leads into the sales funnel, but with the right strategies in place, your efforts will be well worth it. In this blog, we outlined 5 effective lead nurturing tacticsthat will help you turn those cold leads into warm ones. By following these steps, you’ll be on your way to a successful sales process! Do you have any other lead nurturing tips that you think would be helpful? Let us know in the comments below!