by LilithX | Apr 30, 2023 | Marketing Automation
Automation is one of the most important tools that today’s marketer has at his disposal. It can help you save time and money, improve your marketing strategy, and boost your bottom line. But selling automation to internal stakeholders can be a challenge –...
by LilithX | Apr 30, 2023 | traffic segregation
For web marketers, third-party cookies are the holy grail of cookie-based data collection. These cookies allow marketers to track information about individual browser sessions and to serve targeted ads. But what happens to third-party cookies when a website is...
by LilithX | Apr 30, 2023 | Marketing Automation
When it comes to marketing automation, the role of people is vital. And when we’re talking about people, we’re not just referring to customer service reps – everyone from marketing automation software developers to marketing managers must be on board...
by LilithX | Apr 30, 2023 | Customer Service
Everyone wants to be customer-centric – it’s the new way of doing business. But what does that actually mean for your business? In this blog post, we’ll explore the five essential elements of a customer-centricity strategy. By understanding and...
by LilithX | Apr 30, 2023 | Email Marketing
Do you email your customers but feel like you’re not getting the social shares that you need? If so, you’re not alone. Promotional email marketing is one of the most effective ways to connect with your customers and promote your business. In this blog...