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How to Track and Report Offline Conversion Rates with Google AdWords

How to Track and Report Offline Conversion Rates with Google AdWords

by LilithX | Apr 30, 2023 | Digital Marketing

Ensuring high conversion rates for your online ads is essential for the success of your marketing campaigns. But tracking the conversion rates of your website visitors can be a daunting task. That’s where offline conversion rate tracking comes in – it...
How Chatbots and IVAs Can Help Close the B2B Digital Gap

How Chatbots and IVAs Can Help Close the B2B Digital Gap

by LilithX | Apr 30, 2023 | Digital Marketing

When it comes to buying products and services from a business, customer engagement is key. So why does customer engagement often feel like a burden for businesses? The answer lies in the digital gap – the difference between how customers experience buying...
Why You Should Consider Proof of Concept When Buying Technology

Why You Should Consider Proof of Concept When Buying Technology

by LilithX | Apr 30, 2023 | Marketing Technology

When it comes to buying technology, it’s important to think about the long term. Not only do you need to consider the features and functions of the technology, but you need to make sure that it will be able to meet your needs in the future. One way of doing this...
Why these Six Technologies Matter in Customer Acquisition and Growth

Why these Six Technologies Matter in Customer Acquisition and Growth

by LilithX | Apr 30, 2023 | Customer Service, Marketing Technology

Are you looking to boost your customer acquisition and growth? If so, you’ll need to know about the six technologies outlined in this blog. Each of these technologies plays an essential role in customer acquisition and growth, so be sure to read on to learn...
The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

by LilithX | Apr 30, 2023 | Customer Service, Marketing Automation

Many businesses believe that customer automation is a key way to improve customer service and keep them happy. And while there are definite benefits to this approach, it’s important to be aware of the potential cons. For example, some people may feel...
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