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How to Track and Report Offline Conversion Rates with Google AdWords

How to Track and Report Offline Conversion Rates with Google AdWords

by LilithX | Apr 30, 2023 | Digital Marketing

Ensuring high conversion rates for your online ads is essential for the success of your marketing campaigns. But tracking the conversion rates of your website visitors can be a daunting task. That’s where offline conversion rate tracking comes in – it...
How Chatbots and IVAs Can Help Close the B2B Digital Gap

How Chatbots and IVAs Can Help Close the B2B Digital Gap

by LilithX | Apr 30, 2023 | Digital Marketing

When it comes to buying products and services from a business, customer engagement is key. So why does customer engagement often feel like a burden for businesses? The answer lies in the digital gap – the difference between how customers experience buying...
How to Budget for a Digital Marketing Campaign: 7 Steps to Follow

How to Budget for a Digital Marketing Campaign: 7 Steps to Follow

by LilithX | Apr 27, 2023 | Digital Marketing

When planning a digital marketing campaign, it’s important to have a clear idea of your goals and budget. However, defining these parameters can be difficult – which is why consulting an expert is such a valuable resource. By following these 7 steps, you...

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