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How to Sell Automation to Your Internal Stakeholders: A Nonlinear Approach

How to Sell Automation to Your Internal Stakeholders: A Nonlinear Approach

by LilithX | Apr 30, 2023 | Marketing Automation

Automation is one of the most important tools that today’s marketer has at his disposal. It can help you save time and money, improve your marketing strategy, and boost your bottom line. But selling automation to internal stakeholders can be a challenge –...
The People Factor in Marketing Automation Cost Savings

The People Factor in Marketing Automation Cost Savings

by LilithX | Apr 30, 2023 | Marketing Automation

When it comes to marketing automation, the role of people is vital. And when we’re talking about people, we’re not just referring to customer service reps – everyone from marketing automation software developers to marketing managers must be on board...
The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

by LilithX | Apr 30, 2023 | Customer Service, Marketing Automation

Many businesses believe that customer automation is a key way to improve customer service and keep them happy. And while there are definite benefits to this approach, it’s important to be aware of the potential cons. For example, some people may feel...
How Automation Is Revolutionizing the Banking Industry

How Automation Is Revolutionizing the Banking Industry

by LilithX | Apr 30, 2023 | Marketing Automation

Automation is changing the way we do marketing for banks. In fact, it’s become so important that it’s no longer optional for the banking industry. Automation has revolutionized the way we process customer data, process transactions, and communicate with...
How to Use HubSpot’s Static and Active Lists to Grow Your Business

How to Use HubSpot’s Static and Active Lists to Grow Your Business

by LilithX | Apr 27, 2023 | Marketing Automation

There’s no question that list building is one of the most important aspects of any business. No matter what type of business you are in, list building is essential for both online and offline marketing. Whether you’re looking to target a specific market...
How SMBs Are Automating Their Business Processes

How SMBs Are Automating Their Business Processes

by LilithX | Apr 27, 2023 | Marketing Automation

For years, businesses have been relying on manual processes in order to get things done. But with the advent of automation, that’s changing fast! In this blog post, we’ll be outlining some of the major automation trends for SMBs in 2018, and discussing the...
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  • How to Sell Automation to Your Internal Stakeholders: A Nonlinear Approach
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