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Automation Isn’t Easy, But It’s Essential to Test Automation Success

Automation Isn’t Easy, But It’s Essential to Test Automation Success

by LilithX | Apr 15, 2023 | Marketing Automation

Automation isn’t easy, but it’s essential for test automation success. If you’re not automating your tests, then you’re putting your development team and test automation at risk. In this blog post, we’ll be discussing the importance of...
How to Build a Multi-Channel Marketing Strategy That Works

How to Build a Multi-Channel Marketing Strategy That Works

by LilithX | Apr 14, 2023 | Email Marketing, Marketing Automation

It’s now more important than ever to have a marketing strategy that works. Gone are the days when you could rely on a single marketing channel to drive your business forward. Today, you need to be a multi-channel marketer if you want to stay ahead of the...
Machine Learning is Driving Dynamic Changes in eCommerce

Machine Learning is Driving Dynamic Changes in eCommerce

by LilithX | Apr 14, 2023 | Marketing Automation

With the ever-growing prevalence of online shopping, it’s no wonder that eCommerce is one of the most popular industries in the world. But while e-commerce is a complex and rapidly-changing field, machine learning is at the heart of it all. This technology is...
How to Structure Your Marketing Automation Team for Maximum Effect

How to Structure Your Marketing Automation Team for Maximum Effect

by LilithX | Apr 14, 2023 | Marketing Automation, Sales Strategy

There’s no doubt that automation is key to achieving success in marketing. But while automation can save you time and effort, it’s not a one-size-fits-all solution. That’s why it’s important to take the time to structure your marketing...
17 Qualities that make a marketing automation manager stand out in the market

17 Qualities that make a marketing automation manager stand out in the market

by LilithX | Apr 14, 2023 | Marketing Automation, Marketing Technology

A marketing automation manager is different in that they have the ability to see all aspects of the customer journey and are able to connect with customers at any point along their path. They know how to connect with multiple channels, can use data analysis tools,...
10 Examples of B2C Marketing Automation That Will Transform your Business

10 Examples of B2C Marketing Automation That Will Transform your Business

by LilithX | Apr 14, 2023 | Email Marketing, Marketing Automation

In today’s marketing landscape, automation is key. From email marketing to lead capture, automation helps to streamline and automates processes to make your business run more smoothly. From email automation to customer relationship management (CRM) software,...
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