A lead tracking spreadsheet is a great way to keep track of your marketing efforts, and it's become increasingly important as the marketing automation industry has continued to grow. However, there are some major drawbacks to using a lead-tracking spreadsheet. For...
Are you making any common email mistakes that are costing you potential customers? In this blog post, we'll be taking a look at the 7 most common email mistakes and what you can do to avoid them. From using commercial words in the subject line to leaving your email...
Creating a Successful Nurture Email Program with Marketo Nurture email programs are an effective way to keep your prospects engaged with your brand over time and increase the chances that they will eventually become customers. In this article, we'll take a look at how...
For insurance agents, marketing automation is one of the most important tools in their arsenal. Automation can help agents cross-sell insurance products more effectively, and it can also help them build better relationships with their clients. Here are some of the...
Privacy forward is a term that's been growing in popularity in the marketing industry over the past few years. Essentially, privacy forward is the practice of taking advantage of digital tracking and data analytics technologies to ensure that your personal information...
Sending personalized email newsletters is a great way to keep your clients updated on your work and build a relationship with them. However, email personalization can be a little tricky - especially when it comes to selecting the right gifs for use. In this blog post,...
Automation isn't easy, but it's essential for test automation success. If you're not automating your tests, then you're putting your development team and test automation at risk. In this blog post, we'll be discussing the importance of automating tests, outlining the...
Webinars are a great way to engage your audience and generate leads. But to achieve the best results, you need to take advantage of SMS marketing - an effective tool that allows you to reach your target audience in a personal, engaging way. In this blog post, we'll...
Engagement is key for any business - it's the key to customer loyalty and retention. But with so many platforms available to engage with customers, which one is right for your business? This blog highlights the important considerations when it comes to choosing an...