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How to Sell Automation to Your Internal Stakeholders: A Nonlinear Approach

Automation is one of the most important tools that today's marketer has at his disposal. It can help you save time and money, improve your marketing strategy, and boost your bottom line. But selling automation to internal stakeholders can be a challenge - after all,...

The Death of Third-Party Cookies: What You Need To Know To Survive

For web marketers, third-party cookies are the holy grail of cookie-based data collection. These cookies allow marketers to track information about individual browser sessions and to serve targeted ads. But what happens to third-party cookies when a website is...

The People Factor in Marketing Automation Cost Savings

When it comes to marketing automation, the role of people is vital. And when we're talking about people, we're not just referring to customer service reps - everyone from marketing automation software developers to marketing managers must be on board if marketing...

The 5 Elements of a Customer-Centricity Strategy

Everyone wants to be customer-centric - it's the new way of doing business. But what does that actually mean for your business? In this blog post, we'll explore the five essential elements of a customer-centricity strategy. By understanding and fulfilling your...

How to Increase Your Social Shares With Promotional Emails

Do you email your customers but feel like you're not getting the social shares that you need? If so, you're not alone. Promotional email marketing is one of the most effective ways to connect with your customers and promote your business. In this blog post, we'll be...

How to Track and Report Offline Conversion Rates with Google AdWords

Ensuring high conversion rates for your online ads is essential for the success of your marketing campaigns. But tracking the conversion rates of your website visitors can be a daunting task. That's where offline conversion rate tracking comes in - it helps you...

How Chatbots and IVAs Can Help Close the B2B Digital Gap

When it comes to buying products and services from a business, customer engagement is key. So why does customer engagement often feel like a burden for businesses? The answer lies in the digital gap - the difference between how customers experience buying products and...

Why You Should Consider Proof of Concept When Buying Technology

When it comes to buying technology, it's important to think about the long term. Not only do you need to consider the features and functions of the technology, but you need to make sure that it will be able to meet your needs in the future. One way of doing this is by...

Why these Six Technologies Matter in Customer Acquisition and Growth

Are you looking to boost your customer acquisition and growth? If so, you'll need to know about the six technologies outlined in this blog. Each of these technologies plays an essential role in customer acquisition and growth, so be sure to read on to learn more! By...

The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

Many businesses believe that customer automation is a key way to improve customer service and keep them happy. And while there are definite benefits to this approach, it's important to be aware of the potential cons. For example, some people may feel uncomfortable or...

Marketing Posts

How to Build a Sign-Up Form That Converts Signups Into Sales

How to Build a Sign-Up Form That Converts Signups Into Sales

When it comes to getting new subscribers or customers, the best way to start is by creating a great sign-up form. A sign-up form is simply a form that allows potential subscribers or customers to sign up for your email list or newsletter without having to fill out any...

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Machine Learning is Driving Dynamic Changes in eCommerce

Machine Learning is Driving Dynamic Changes in eCommerce

With the ever-growing prevalence of online shopping, it's no wonder that eCommerce is one of the most popular industries in the world. But while e-commerce is a complex and rapidly-changing field, machine learning is at the heart of it all. This technology is...

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How to Segment Your Database: A Step-by-Step Guide

How to Segment Your Database: A Step-by-Step Guide

Database segmentation is the process of dividing a data set into different groups, with the aim of improving decision-making or understanding of business performance. It is a critical tool for data-driven marketing, customer segmentation, and marketing strategy...

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Tips for Boosting Customer Engagement on Social Media

Tips for Boosting Customer Engagement on Social Media

Social media plays an important role in customer engagement. By connecting customers with businesses in a direct way, social media provides a platform for customers to voice their opinions and feedback. It's also a great way to stay up-to-date with company news and...

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5 EFFECTIVE LEAD NURTURING TACTICS

5 EFFECTIVE LEAD NURTURING TACTICS

As a business owner, your goal is to generate leads and convert them into customers as quickly and easily as possible. But generating leads isn't easy - in fact, it can be quite challenging. That's why we've put together a comprehensive list of 5 effective lead...

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5 Simple Steps to Implementing a CRM

5 Simple Steps to Implementing a CRM

A customer relationship management system (CRM) is essential for any business, and for small businesses in particular, it can play a huge role in optimizing customer interactions and maintaining customer relationships. To help you get started...

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