How to Sell Automation to Your Internal Stakeholders: A Nonlinear Approach

by LilithX | April 30, 2023 | Marketing Automation | 0 Comments

Automation is one of the most important tools that today's marketer has at his disposal. It can help you save time and money, improve your marketing strategy, and boost your bottom line. But selling automation to internal stakeholders can be a challenge - after all,...

The Death of Third-Party Cookies: What You Need To Know To Survive

by LilithX | April 30, 2023 | traffic segregation | 0 Comments

For web marketers, third-party cookies are the holy grail of cookie-based data collection. These cookies allow marketers to track information about individual browser sessions and to serve targeted ads. But what happens to third-party cookies when a website is...

The People Factor in Marketing Automation Cost Savings

by LilithX | April 30, 2023 | Marketing Automation | 0 Comments

When it comes to marketing automation, the role of people is vital. And when we're talking about people, we're not just referring to customer service reps - everyone from marketing automation software developers to marketing managers must be on board if marketing...

The 5 Elements of a Customer-Centricity Strategy

by LilithX | April 30, 2023 | Customer Service | 0 Comments

Everyone wants to be customer-centric - it's the new way of doing business. But what does that actually mean for your business? In this blog post, we'll explore the five essential elements of a customer-centricity strategy. By understanding and fulfilling your...

How to Increase Your Social Shares With Promotional Emails

by LilithX | April 30, 2023 | Email Marketing | 0 Comments

Do you email your customers but feel like you're not getting the social shares that you need? If so, you're not alone. Promotional email marketing is one of the most effective ways to connect with your customers and promote your business. In this blog post, we'll be...

How to Track and Report Offline Conversion Rates with Google AdWords

by LilithX | April 30, 2023 | Digital Marketing | 0 Comments

Ensuring high conversion rates for your online ads is essential for the success of your marketing campaigns. But tracking the conversion rates of your website visitors can be a daunting task. That's where offline conversion rate tracking comes in - it helps you...

How Chatbots and IVAs Can Help Close the B2B Digital Gap

by LilithX | April 30, 2023 | Digital Marketing | 0 Comments

When it comes to buying products and services from a business, customer engagement is key. So why does customer engagement often feel like a burden for businesses? The answer lies in the digital gap - the difference between how customers experience buying products and...

Why You Should Consider Proof of Concept When Buying Technology

by LilithX | April 30, 2023 | Marketing Technology | 0 Comments

When it comes to buying technology, it's important to think about the long term. Not only do you need to consider the features and functions of the technology, but you need to make sure that it will be able to meet your needs in the future. One way of doing this is by...

Why these Six Technologies Matter in Customer Acquisition and Growth

by LilithX | April 30, 2023 | Customer Service, Marketing Technology | 0 Comments

Are you looking to boost your customer acquisition and growth? If so, you'll need to know about the six technologies outlined in this blog. Each of these technologies plays an essential role in customer acquisition and growth, so be sure to read on to learn more! By...

The Bot or Person Conundrum: Is Your Customer Automation Driving You Crazy?

by LilithX | April 30, 2023 | Customer Service, Marketing Automation | 0 Comments

Many businesses believe that customer automation is a key way to improve customer service and keep them happy. And while there are definite benefits to this approach, it's important to be aware of the potential cons. For example, some people may feel uncomfortable or...