As we move into the post-GDPR era, it’s important for businesses to have a solid marketing strategy in place. This strategy should be geared towards complying with the GDPR regulations, which came into effect on May 25th, 2018.
With so much data being collected and stored these days, it’s essential that businesses take appropriate steps to safeguard their data. In this article, we’ll discuss the impact of the GDPR on marketing and how you can create a GDPR-compliant marketing strategy. We’ll also look at some suggested methods for protecting data under the GDPR, and what future marketing strategies might be affected by the GDPR. So read on to learn more about the top 10 marketing strategies to follow for the post GDPR era!
What is the GDPR?
The General Data Protection Regulation (GDPR) is a new EU law that sets new standards for the protection of personal data. As a result, companies operating in the EU must take steps to protect EU citizens’ data from being stolen or misused by employees or third-party contractors. There are many things companies can do to comply with GDPR, such as hiring an experienced privacy consultant. However, the most important thing is to be aware of the law and take appropriate steps to protect your citizens’ data.
The impact of GDPR on business
The GDPR has had a significant impact on business across the world. In the EU, businesses must take steps to protect citizens’ data from being stolen or misused. This includes ensuring that data is only collected and stored with appropriate consent and that it’s deleted or destroyed when no longer needed.
Businesses also have to ensure they’re compliant with other GDPR regulations such as the lawful basis for processing personal data (which must be necessary and proportionate), transparent information practices, the accuracy of data records, and protection against unauthorized access by third parties. Like the identifiable information requirements of the Privacy Shield Agreement, these requirements will likely be increasingly important as businesses deal with increased data requests from regulators and customers.
How did the GDPR affect marketing?
The GDPR has had a significant impact on marketing. Due to the increase in regulation and the focus on data protection, marketers have had to adapt and change their strategies. One such change has been the shift towards loyalty programs and rewarding customers for engagement. This has led to a decrease in the number of email opt-ins and an increase in the use of interactive forms such as surveys.
Overall, the GDPR has had a negative impact on marketing due to the increase in the burden it places on businesses. To make matters worse, it mandated that all companies must obtain explicit, consent from consumers before collecting their data. This is a huge challenge for marketing teams, as it requires a significant shift in how they operate and collect data for lead nurturing.
Which areas should be covered in a marketing strategy for the post-GDPR era?
The post-GDPR era is here, and with it comes new challenges for businesses. One of the most important aspects of a marketing strategy for the post-GDPR era is upholding customer privacy policy in real-time. A good marketing strategy for the post-GDPR era should cover a number of areas, including:
-Protecting user data
-Engaging customers through loyalty programs and rewards
-Providing clear privacy policies
-Tracking changes in consumer behavior
It is important to note that not all of these areas will be applicable to every business. Ultimately, the goal of a post-GDPR marketing strategy is to ensure that your customers are happy and you’re able to collect data in a safe and efficient way.
Top 10 Marketing Strategy for the Post-GDPR era
By following these 10 tips, you will be well on your way to GDPR compliance.
1. Make sure that your marketing strategies are GDPR compliant: It’s also important to remember the EU data protection principles when creating and executing your digital marketing plans – these should always be at the forefront of your mind when developing any campaign.
2. Use cookies & similar technologies to target your campaigns more accurately: By using cookies & similar technologies, you can target your campaigns more accurately and ensure that your target audience is reached in the most effective way possible.
3. Ensuring your website is compliant with GDPR standards: Your website’s landing page must comply with certain GDPR standards such as obtaining consent from individuals before collecting their data, storing it securely, and destroying it when no longer needed. If you don’t meet these requirements, your website may be blocked in the EU.
4. Implement security measures: When implementing GDPR-compliant security measures, make sure that you are protecting all of your data from cyber threats & data breaches in real-time.
5. Make sure that you are tracking GDPR compliance: By using tools like Google Analytics, you can track how your target audience is responding to your campaigns and make necessary changes as needed.
6. Establish clear brand messaging: It’s important that your brand has a clear message when it comes to GDPR – ensure that this is communicated throughout all marketing automation efforts.
7. Be transparent about data collection & use: Always be honest with those who may be affected by your data collection activities – being transparent will help build trust and encourage people to participate in your campaigns or surveys.
8. Educate your audience: Make sure that you are educating your target audience about GDPR and the changes it will bring – this will help them to understand why certain actions must be taken, and ensure that they are comfortable with participating in your marketing activities.
9. Use EU-compliant tracking pixels: Always use EU-compliant tracking pixels when collecting data – this will help to ensure that your data is treated in a GDPR-compliant way.
10. Make sure you have the proper legal disclaimer in place: By having a proper legal disclaimer in place, you can make sure that those who participate in your marketing activities are aware of the risks associated with such activity and understand your rights & obligations under GDPR.
How will the GDPR affect future marketing strategies?
The GDPR is a huge change in the digital marketing landscape and it’s not going to be easy for businesses to adjust. That’s why it’s important to consult with an expert and make sure your entire marketing strategy is GDPR-compliant.
Adopting a GDPR-compliant approach will protect your business from fines and possible lawsuits. The impact of the GDPR on future marketing strategies is evident in the way data is collected and used. All past campaigns need to be reviewed and made sure they’re GDPR-compliant, so you don’t run into any problems down the line.
Conclusion
The post-GDPR era has ushered in a new era of data protection regulation that will have a profound impact on marketing strategies. By understanding the mandatory measures that businesses must take and the areas that should be covered in a marketing strategy, you can ensure that your data is protected and remains compliant with the GDPR.
However, creating a GDPR-compliant marketing strategy is no easy feat, and there are a number of suggested methods that you can use to safeguard your data. Make sure to check back for more updates on the latest marketing strategy to follow for the post-GDPR era!